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Lost-or-Found-in-Translation

The Pros and Cons of Translating your book

Depending on the genre of your book, you might consider whether it’s worthwhile getting it translated into another language and therefore exposing it to a potentially much bigger audience. The world is changing rapidly and what might be a relatively small market today can grow in leaps and bounds in just a few years or even less. If you think your book has global appeal and you are contemplating taking it up a level linguistically, the following points might be helpful:READ MORE

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should-non-fiction-authors-use-pen-names

What’s in a name? Should non-fiction authors use pen names?

Pen names (or ‘nom de plume’ as they were originally known) continue to be a popular device in a writer’s toolbox. Authors may choose to use one to create a more original, memorable name which they hope may attract greater interest in their book. Alternatively they may use a pen name in order to protect anonymity. They are typically, and almost exclusively, used by writers of fiction.READ MORE

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Top Reasons to Outsource Your Editing

When it comes to publishing your work, there are some places where you may already be planning to outsource before you send your book to the presses. You may already know that your layout, graphic design and advertising would be best left to professionals, but what about editing? Many writers make the mistake of cutting costs on editing by having friends and family look over their book instead of hiring an actual editor take a swing at it. Here are some reasons why outsourcing an editor is one cost that you don’t want to skip out on.

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Why-use-a-tagline?

Why use a tagline?

Together with the title and cover, good taglines can in seconds influence a potential reader to pick up your book or click on its image. So if a few short words can help sell your book then it’s well worth spending time and effort to come up with a good tagline.  READ MORE

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ARE-YOU-READY-TO-START-YOUR-MARKETING-&-PR-STRATEGY?

Are You Ready To Start Your Marketing & PR Strategy?

I don’t have to tell you that marketing and Public Relations (AKA PR) can make or break your book launch (and long-term sales). If you’re not actively trying to connect with your target audience in meaningful ways, then it will be hard for you to grow your fan base. In a perfect world, your readers would come to you, but with so much other noise out there, you need to meet them at least half way to ensure they can find you.

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Writing For Your Audience

Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your target audience helps you to better gauge how to get your point effectively across while holding the attention of your reader. This will also aid you in sharing the information most imperative to move your piece forward in a timely and engaging matter.

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what-is-the-value-in-a-book-signing

What is the Value in a Book Signing?

Most new authors tend to shy away from the idea of book signings. Some may view facing a book-savvy public as an ordeal; others may simply not feel the gain worth the effort. The cost of staging the event may also be a deterrent. Despite these concerns, however, there are numerous reasons why you should at least consider doing a book signing. As a self-publishing author you should not ignore any potential opportunity for promotion. Book signings can provide another valuable component to your marketing platform. If you decide to go ahead, here are some of the things you should be thinking about in order to ensure a successful event:READ MORE

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How To Cope With A Bad Review

If you’re a writer, you’re going to have to get used to getting bad reviews. You could be a multi-national bestseller with awards cluttering every shelf of your home, and you’d still receive a bad review every now and again; in fact, you may receive more bad reviews the more successful you become. If you’ve received a bad review, or you’re struggling to imagine how you’re going to handle it when you do, here are some things to consider.READ MORE

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