Why use a tagline?

Together with the title and cover, good taglines can in seconds influence a potential reader to pick up your book or click on its image. So if a few short words can help sell your book then it’s well worth spending time and effort to come up with a good tagline.  ...

Are You Ready To Start Your Marketing & PR Strategy?

I don’t have to tell you that marketing and Public Relations (AKA PR) can make or break your book launch (and long-term sales). If you’re not actively trying to connect with your target audience in meaningful ways, then it will be hard for you to grow your fan base....

Writing For Your Audience

Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your...

What is the Value in a Book Signing?

Most new authors tend to shy away from the idea of book signings. Some may view facing a book-savvy public as an ordeal; others may simply not feel the gain worth the effort. The cost of staging the event may also be a deterrent. Despite these concerns, however, there...

How To Cope With A Bad Review

If you’re a writer, you’re going to have to get used to getting bad reviews. You could be a multi-national bestseller with awards cluttering every shelf of your home, and you’d still receive a bad review every now and again; in fact, you may receive more bad reviews...
Come to our booth at Word on the Street on September 23, 2018 at the Harbourfront Centre! LEARN MORE
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