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Writing For Your Audience

Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your target audience helps you to better gauge how to get your point effectively across while holding the attention of your reader. This will also aid you in sharing the information most imperative to move your piece forward in a timely and engaging matter.

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what-is-the-value-in-a-book-signing

What is the Value in a Book Signing?

Most new authors tend to shy away from the idea of book signings. Some may view facing a book-savvy public as an ordeal; others may simply not feel the gain worth the effort. The cost of staging the event may also be a deterrent. Despite these concerns, however, there are numerous reasons why you should at least consider doing a book signing. As a self-publishing author you should not ignore any potential opportunity for promotion. Book signings can provide another valuable component to your marketing platform. If you decide to go ahead, here are some of the things you should be thinking about in order to ensure a successful event:READ MORE

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How To Cope With A Bad Review

If you’re a writer, you’re going to have to get used to getting bad reviews. You could be a multi-national bestseller with awards cluttering every shelf of your home, and you’d still receive a bad review every now and again; in fact, you may receive more bad reviews the more successful you become. If you’ve received a bad review, or you’re struggling to imagine how you’re going to handle it when you do, here are some things to consider.READ MORE

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Choosing-the-right-paper-stock-for-your-book

Choosing the Right Paper Type For Your Book

Every stage of publishing your book requires you to make an informed decision. Choosing the right paper type is yet another important choice you will have to make as it determines the overall look of your book. Broadly speaking, paper type can be divided into two categories – uncoated and coated. Coated paper has a coating or special finish applied to the paper; uncoated does not.READ MORE

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