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We're quite the bloggers

Everyone Has a Story. Why Not Share Yours?

Why do people write books and what makes you decide to write one?  

Firstly, the stereotypical image of someone having a “Eureka!” moment followed by hours of laborious typing that miraculously results in an overnight best-seller couldn’t be further from the truth.  Which is good news as it means that everybody is in with a chance.READ MORE

the rise of the authorpreneur

The Rise of the Authorpreneur

The Urban Dictionary defines an authorpreneur as being “an author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.”

There has never been a better time to be an authorpreneur. Digitization has changed the publishing industry immensely. With change comes opportunity. Social media offers excellent platforms for promotion and self-promotion.  But more opportunity means greater competition so before embarking on this exciting authorpreneurial journey, hone your skills, learn to be savvy, and embrace social media. Experts are out there to help and guide you through the process if you need them. Take full advantage of that. It is likely to pay dividends.READ MORE

How to work through writer's block

How to Work Through Writer’s Block

Everyone at some point will experience writer’s block. Whether you are just starting out or an acclaimed industry expert, writers block knows no boundaries and like an unwelcome house guest will turn up uninvited and often look like it’s going to stay a while.READ MORE

What to look for in a publicist

What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab attention. In terms of the media, traditional media has changed so significantly that there are fewer opportunities available and a lot more books competing for those coverage opportunities. You have to be strategic and creative when putting together your outreach plan.READ MORE