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HOW TO CREATE A BOOK MARKETING PLAN

How to Create a Book Marketing Plan

You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling in, you may have a disappointing book launch (and ensuing sales).

Once you are ready with a killer book that is market-ready (edited, have your price set, have decided on format), it’s time to get prepare your marketing plan.

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WHAT TO BRING AUTHOR SIGNING

What to Bring to Your Author Signing or Tradeshow

Have you already had an author signing? Are you at a tradeshow selling your book? Do you have everything you need to make your table/booth look its best? Here are some tips and ideas of what you need at a tradeshow.

Being an author is as much of a brand as a company. You need to be sure that you’re consistent when it comes to how you’re representing yourself and/or your book when you’re in the public eye.
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Book Marketing: Quality Beats Quantity

It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?

Your goal for your marketing should be producing quality over quantity. For example, having one successful book reading where you sell 10 books is better than having 5 book readings set up where you sell 2 books each. If you are looking for quantity, you are likely just marketing for the sake of marketing. It’s just creating a lot of noise, but it’s really not getting through to your audience.

When you are developing your overall strategy, you should create opportunities to engage and connect with your audience in an authentic way. Look to get maximum results from your efforts, which means creating high quality opportunities that leave a lasting impression on your audience.

Here social media and media relations are two areas where you should consider streamlining your efforts to help you keep your strategy focused and effective.

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PUBLISHING COSTS-PRINT VS E-BOOKS

Publishing Costs: Print Books vs E-Books

As an author, there comes a time when a decision needs to be made whether to publish a print or digital version (or both) of the book. While most people would assume that publishing an e-book is less costly than publishing a print book, that may not necessarily be the case. When deciding on whether to take the digital or print route, there are numerous factors that needs to be considered.READ MORE

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