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Four Ways to Promote Your Book By Blogging

When you’re writing a book, one of the most important aspects is to begin publicizing your work and building a fan base before you are published and ready to go. You may already know that social media is an excellent tool for connecting with those who may be interested in your upcoming book, but for many people, blogging is an overlooked wealth of publicity. As a promotional tool, your blog will work to establish you as a leader in your field, and as a trusted source of information on your chosen topic. Using these helpful tips, you can ensure that your blog is a great partner to your career.

 

Write Focused Posts

No matter what the topic of your book is, you’ll want to keep your blog focused in a similar way to attract the right kind of readers. This will work to establish your knowledge and build interest about the things that you are going to share in your book. Avoid getting off track with emotion, unless your book is based around that kind of topic. If you want to publish more personal material, work to tie these experiences into the topic that you are specializing in.

Create a Community

Building a community on your blog means taking the time to participate in message boards, meet ups and posting on other blogs. Comment on posts that you read. Get to know other writers. Contribute guest posts on blogs in a similar field. These are great ways to expand your readership.

Harvest Blog Posts

When you blog regularly, you create a wealth of content that can be used and reused later. Have you been asked to submit a guest post? Go through old pieces and rework something to submit. This is an easy way to get your name out there and deliver a consistent message.

Sharing Content

One great way to get your readers hooked on your writing is to share a chapter or two of your book on your blog for free. This serves to intrigue your audience into wanting to buy your book and to follow future posts! This is a great way to gauge interest and get feedback on your piece before it goes public, as well.

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How to Market Your Book

When you enter the world of self publishing, you are taking on a role as an author, designer, manager and marketer. If you’ve never worked in marketing before, you may feel that there is a lot that you don’t know. Marketing your book is challenging at the best of times, but especially in the fast-paced literary market of today. Self publishing has made it far easier to create and has encouraged many people to pursue their dreams of becoming a writer. In this same way, it makes marketing difficult because you have to stand out from the already crowded marketplace. If you’re feeling overwhelmed in this aspect of self publishing, here are some tips to get your marketing journey started and move your career as a writer forward.

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Creating a Copyright Page

When it comes to intellectual property, ensuring that you’ve got a clear and concise copyright notice is always a good idea. You spend so much time and energy on your book, it’s important to ensure that you’ve clearly laid out your claim to copyright over your words, in part or in full. The copyright page, or edition notice, contains a number of things, including but not limited to the copyright notice, ISBN, current edition, year published and a cataloguing number from a national library, such as the Library of Congress.

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Beginning Your Publishing Project

Oftentimes I’m asked what materials I’ll need before a project is submitted to me for design and printing. When it comes to printing and publishing material, there are some aspects of the job that are particularly important. If you’re getting ready to submit your publication for printing or design, please look over these frequently asked questions about what I may need before your project begins.READ MORE

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