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Everyone Has a Story. Why Not Share Yours?

Why do people write books and what makes you decide to write one?   Firstly, the stereotypical image of someone having a “Eureka!” moment followed by hours of laborious typing that miraculously results in an overnight best-seller couldn’t be further from the truth....

The Rise of the Authorpreneur

The Urban Dictionary defines an authorpreneur as being “an author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.” There has never been a better time to be an authorpreneur....

How to Work Through Writer’s Block

Everyone at some point will experience writer’s block. Whether you are just starting out or an acclaimed industry expert, writers block knows no boundaries and like an unwelcome house guest will turn up uninvited and often look like it’s going to stay a while. Broadly...

What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab...

Bragging Rights – Why You Need A Good Author Bio

Your book is written. The result of months of effort has finally come to fruition. For most authors their main focus is the work between the front and back cover. But in order to connect you with the subject of your book and hopefully your target market, you will need...

The Importance of Nailing Your Book Cover Design

Chances are that whether you are at the bookstore, supermarket or airport the books that catch your attention first will be the ones with the most unique, eye-catching or interesting covers. In short, appearance matters! A great book cover is a crucial part of...

What’s in an index: A Message to Authors

The book is finished and is ready for the press. It has an elegant layout and a beautiful cover, it has survived numerous revisions and the criticism of reviewers. It looks perfect, but at this final stage of production, an editor asks about one more thing: an index....

Why Having Your Author Image Is Important for Your Book

You know the saying don’t judge a book by its cover? Oh but we do! We all do! And is this right? It doesn’t matter but it is important, especially when it comes to your book. Every book needs an image of the author -- an author headshot. By having the right author...

How to Create a Book Marketing Plan

You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling...

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