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Standing-Out the-importance-of-choosing-a-great-title

STANDING OUT – THE IMPORTANCE OF CHOOSING A GREAT TITLE

As an authorpreneur choosing a title is one of the most important decisions you will make.  The right title can kick-start the commercial success of your book. You don’t need to be very creative but you do have to find a unique way of expressing what your audience needs.

A book can be discarded in seconds by potential readers without even having been picked up just on the strength of its title. A great title will put you streets ahead in terms of capturing interest, attracting your target market and, hopefully, selling them on the idea. A poor title will almost certainly stop your book from doing as well. Nobody wants to see months of writing, effort and investment relegated to a dust gathering literary wasteland.READ MORE

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you-have-decided-to-write

You Have Decided to Write. Now what?

Congratulations you have made the decision to write. Now you have to make it happen. Publishing a book can open up a wealth of opportunities. Bear in mind, however, that in the writing world being creative does not necessarily mean you will be successful.  A healthy dose of pragmatism, coupled with good planning and a willingness to seek and take professional advice will stand you in good stead.READ MORE

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