Many authors come to the publishing stages with very little vision for their cover. When you have put so much time into writing your book, it can be easy to let the cover design slip your mind. When readers pick up your book, as much as we wish it weren’t the case, the cover is just as important as any information or story you may have to offer.
Consider Outsourcing Your Cover
When it comes to designing the cover, there are some important things to consider. First and foremost, don’t settle for less than professional work. If graphic design isn’t your forte, then outsource your designing to someone who is going to wow your audience. When talking about cover design, you need to put your best foot forward and accept nothing but the best.
Have a Vision
You probably have an idea in your head of what you want in a cover. Create rough sketches, collect similar images to reference and then present them to your artist.
If you outsource your cover design, get what you pay for. Don’t accept a design that you aren’t satisfied with. Your cover needs to represent your story, your genre and your vision.
Don’t ignore the trends in current bestsellers. Watch for similarities to better understand what drives sales. Be aware of these markers, but don’t be afraid to go out on a limb with some aspects of your cover. You want to stand out, while also being effective. Pay close attention to the use of images, fonts and how well these designs stand up on a small scale.
Don’t neglect to consider the electronic version of your book. Electronic sales make up for a large portion of many authors monthly income. You want to make sure that your book cover is one that will attract sales on both electronic platforms and traditional.
Have you picked out a designer yet for your cover? If not, chat with our Director, Doris Chung about our network of book cover designers that we can connect you with! Book your FREE 60 min consultation now.