Writing For Your Audience

Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your...

What is the Value in a Book Signing?

Most new authors tend to shy away from the idea of book signings. Some may view facing a book-savvy public as an ordeal; others may simply not feel the gain worth the effort. The cost of staging the event may also be a deterrent. Despite these concerns, however, there...

How To Cope With A Bad Review

If you’re a writer, you’re going to have to get used to getting bad reviews. You could be a multi-national bestseller with awards cluttering every shelf of your home, and you’d still receive a bad review every now and again; in fact, you may receive more bad reviews...

The Importance of Writing a Great Introduction

Savvy marketing, a killer cover and an impressive bio are all designed to capture the interest of a writer’s target market. But once potential readers have the book in their hands then the first page or so will either lure them into reading further and buying it, or...