selfpublishing.today | Marketing & PR
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should-non-fiction-authors-use-pen-names

What’s in a name? Should non-fiction authors use pen names?

Pen names (or ‘nom de plume’ as they were originally known) continue to be a popular device in a writer’s toolbox. Authors may choose to use one to create a more original, memorable name which they hope may attract greater interest in their book. Alternatively they may use a pen name in order to protect anonymity. They are typically, and almost exclusively, used by writers of fiction.READ MORE

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Why-use-a-tagline?

Why use a tagline?

Together with the title and cover, good taglines can in seconds influence a potential reader to pick up your book or click on its image. So if a few short words can help sell your book then it’s well worth spending time and effort to come up with a good tagline.  READ MORE

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ARE-YOU-READY-TO-START-YOUR-MARKETING-&-PR-STRATEGY?

Are You Ready To Start Your Marketing & PR Strategy?

I don’t have to tell you that marketing and Public Relations (AKA PR) can make or break your book launch (and long-term sales). If you’re not actively trying to connect with your target audience in meaningful ways, then it will be hard for you to grow your fan base. In a perfect world, your readers would come to you, but with so much other noise out there, you need to meet them at least half way to ensure they can find you.

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what-is-the-value-in-a-book-signing

What is the Value in a Book Signing?

Most new authors tend to shy away from the idea of book signings. Some may view facing a book-savvy public as an ordeal; others may simply not feel the gain worth the effort. The cost of staging the event may also be a deterrent. Despite these concerns, however, there are numerous reasons why you should at least consider doing a book signing. As a self-publishing author you should not ignore any potential opportunity for promotion. Book signings can provide another valuable component to your marketing platform. If you decide to go ahead, here are some of the things you should be thinking about in order to ensure a successful event:READ MORE

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Registering your ISBN

As an aspiring author, you may find yourself wondering what an ISBN is, what it means and how you can obtain one for your book. An ISBN is an International Standard Book Number, which is a thirteen-digit number that works to identify your book specifically against all the other titles and authors available, and all those which are yet to come. This is in an effort to streamline marketing and book use by libraries, booksellers, schools, wholesalers and others. With an ISBN, your book is able to be tracked in terms of sales and inventory control. While e-book dealers don’t necessarily require an ISBN to sell your book online, a physical bookseller will absolutely require one. Without an ISBN, you can’t expect for your book to be sold in stores at all. An ISBN is essential to the world of publishing!

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SHOULD-YOU-BLOG-AS-AN-AUTHOR

Should you blog as an author and what do you write about?

You’ve probably done a lot of work (or are doing it now) writing a spectacular book and getting it ready for publishing. Now, you need to market your book and get people interested in what you have to say. You should get active on social media, build your media list, and have a post card or flyer that you can send via email or hand out. But you should also start blogging. For authors, a blog acts like a bite-sized writing snack that can engage the audience and get them interested in a book before it’s even published.

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Building an Engaged Audience for Your Writing

Before your book is ever ready for the presses, especially when you’re considering self-publishing, there’s a fair amount of legwork that has to be done. I’m not talking about the time it’s going to take you to ensure that your book is well-written and that you’re taking on a genre that you understand like the back of your hand; at least, it certainly doesn’t end there. When it comes to creating a successful literary endeavor, one aspect that cannot be ignored is the matter of readership. In order to create buzz and the income that you’re hoping follows, you need to create an engaged community of readers. Are you wondering how to build an excited, intense and engaged audience for your upcoming book? Worry no more! Here are some tips to help you find your tribe in the vast world of readers.

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The-Benefits-of-Public-Speaking-for-Authorpreneurs

The Benefits of Public Speaking for Authorpreneurs

As an authorpreneur it is easy to get caught up in the digital web of social media and technology platforms.  They are, of course, great marketing tools and can bring about huge benefits. But remember that, no matter what your genre, the best marketing tool is yourself. And that means that you have to be prepared to speak publicly about yourself and your work.READ MORE

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