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Top Reasons to Outsource Your Editing

When it comes to publishing your work, there are some places where you may already be planning to outsource before you send your book to the presses. You may already know that your layout, graphic design and advertising would be best left to professionals, but what about editing? Many writers make the mistake of cutting costs on editing by having friends and family look over their book instead of hiring an actual editor take a swing at it. Here are some reasons why outsourcing an editor is one cost that you don’t want to skip out on.

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Writing For Your Audience

Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your target audience helps you to better gauge how to get your point effectively across while holding the attention of your reader. This will also aid you in sharing the information most imperative to move your piece forward in a timely and engaging matter.

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The-Importance-of-Writing-a-Great-Introduction

The Importance of Writing a Great Introduction

Savvy marketing, a killer cover and an impressive bio are all designed to capture the interest of a writer’s target market. But once potential readers have the book in their hands then the first page or so will either lure them into reading further and buying it, or they will simply return it to the shelf. A good introduction is the hook which entices the reader to want more. It piques their interest, tells them what the book is about, and what is in it for them. A poorly written introduction is unlikely to convey the book’s message or enlighten the reader to the benefits of pursuing it.  It is like sending out the written equivalent of “blah blah blah”.  READ MORE

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the-benefits-to-using-a-transcriber

Help With the Written Word – The Benefits of Using a Transcriber

The words form rapidly in your head and ease effortlessly off your tongue as you talk about your area of expertise. But somehow when it comes to typing or writing about it, there is a disconnect and you struggle to get something down on paper. This situation is far from unique and affects many would-be authors, causing hours of frustration and at times deterring them from writing altogether. READ MORE

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Building an Engaged Audience for Your Writing

Before your book is ever ready for the presses, especially when you’re considering self-publishing, there’s a fair amount of legwork that has to be done. I’m not talking about the time it’s going to take you to ensure that your book is well-written and that you’re taking on a genre that you understand like the back of your hand; at least, it certainly doesn’t end there. When it comes to creating a successful literary endeavor, one aspect that cannot be ignored is the matter of readership. In order to create buzz and the income that you’re hoping follows, you need to create an engaged community of readers. Are you wondering how to build an excited, intense and engaged audience for your upcoming book? Worry no more! Here are some tips to help you find your tribe in the vast world of readers.

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Sidelining Stereotypes – The Role of Sensitivity Readers

Have you ever read something that pertains to an area you are familiar with, or a group that you are part of, and felt disappointed, frustrated or even offended by how off the mark the work was? Or worse, how it pandered to demeaning stereotypes. One’s initial reaction might be to wonder why the writer did not do their research better rather than seemingly base their conclusions on pervading or historical opinion. In fact, authors are often criticized for allowing stereotyping to seep into their work (based on enduring assumptions or their own frames of reference) and in the process misrepresenting different sectors of society.READ MORE

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STANDING OUT – THE IMPORTANCE OF CHOOSING A GREAT TITLE

As an authorpreneur choosing a title is one of the most important decisions you will make.  The right title can kick-start the commercial success of your book. You don’t need to be very creative but you do have to find a unique way of expressing what your audience needs.

A book can be discarded in seconds by potential readers without even having been picked up just on the strength of its title. A great title will put you streets ahead in terms of capturing interest, attracting your target market and, hopefully, selling them on the idea. A poor title will almost certainly stop your book from doing as well. Nobody wants to see months of writing, effort and investment relegated to a dust gathering literary wasteland.READ MORE

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you-have-decided-to-write

You Have Decided to Write. Now what?

Congratulations you have made the decision to write. Now you have to make it happen. Publishing a book can open up a wealth of opportunities. Bear in mind, however, that in the writing world being creative does not necessarily mean you will be successful.  A healthy dose of pragmatism, coupled with good planning and a willingness to seek and take professional advice will stand you in good stead.READ MORE

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