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When it comes to writing, titles can be one of the hardest parts of the job. How can you accurately portray the message behind a piece with just a few small words? Still, despite being a challenge, titles are an extremely important part of presenting the world with your work, which is probably why they’re so difficult to nail. A title is used to allow readers a glimpse into what is to come by catching their interest and offering insight into the piece. Keeping these things in mind can work to help you find an appropriate, catchy title.

A title needs to be both relevant and significant to your work, which means that it requires a fair amount of thought. Quite often, a title will be revised so many times that it no longer even resembles the original idea. Plenty of writers use a working title, if they even use a title in progress at all. A title is very unlikely to simply occur to you, though occasionally this is the case. Rather, it’s best to look at titles as an extension of your piece; you need to edit and revise your title like any other part of your writing.

Titles for non-fiction pieces tend to be a little easier to decide upon, if only because they require the use of searchable keywords. When you have an easy guideline like this, there is only so much to play around with. Alternately, if you’re writing a piece that is fiction, or a little less structured in some way, you’ll have a lot more to try and get across in your title. In these cases, consider isolating a particularly clever sentence or passage of your piece and finding a way to create a title out of this.

Whenever you’re creating a title, keep your readers in mind. Consider what the average reader is going to be looking for in a search, and what they’ll be looking to gain from reading your book. These are often clues to help you find the perfect title for you.