Before your book is ever ready for the presses, especially when you’re considering self-publishing, there’s a fair amount of legwork that has to be done. I’m not talking about the time it’s going to take you to ensure that your book is well-written and that you’re taking on a genre that you understand like the back of your hand; at least, it certainly doesn’t end there. When it comes to creating a successful literary endeavor, one aspect that cannot be ignored is the matter of readership. In order to create buzz and the income that you’re hoping follows, you need to create an engaged community of readers. Are you wondering how to build an excited, intense and engaged audience for your upcoming book? Worry no more! Here are some tips to help you find your tribe in the vast world of readers.

Make The Effort

When it comes to the marketing angle of self-publishing, it can be tempting to put the audience on the back burner in hopes that everything will just fall into place. Unfortunately, the cold hard truth is that without putting time and energy into creating an engaged audience as an independent author, your readership will never come.

Come At Them With Charisma

It doesn’t matter what your book is about; if you don’t come at your potential readers with an unabashed excitement for your piece, your efforts are going to fall flat. We all know that as writers, we need to read as much, if not more than we write. As a reader, identify the things that excite you in literature, and then work to find those things within your piece. What are your readers going to gain and love about reading your work? What do you hope to get across?


Publicity is all about being present as much as you can be. This means connecting and staying at the forefront of people’s minds. Guest blog on other writer’s sites, present at conferences, host or attend book signings. Make yourself a staple within your local writing community and beyond. Be daring! Don’t take the easy road! Engage with your readers to show them that you have valuable expertise, and listen to them to make them feel as though they’re an important part of your process.

Remember that by valuing your audience, you will create raving fans who will support you in future endeavors. People who already love you are going to act as your strongest supporters as your book hits the presses.