Self-publishing is an endeavor that can often feel like there are more questions than answers. Once you’ve decided to self-publish your book, you may have so many questions that you don’t even know which are the most important to ask. Take a deep breath, first of all, and congratulate yourself on making it this far. You’ve written your book and you’ve done enough research to decide that self-publishing is the way to go to get your piece to the masses. Here are some of the questions that you should be asking and the answers that you might be looking for.

Who Is My Reader?

Have you put any thought into who your book appeals to? Without knowing where your market is, you’re unlikely to successfully market your book. In today’s crowded market, your sales strategy is as important as your content itself. How can you reach the people you want to reach if you have no idea who or where they are? Identify your readers and then develop a plan for reaching those readers and reeling them in. The easiest way to do this is to identify how you can serve your desired audience.

How Much Will I Make?

It’s well-known among authors that self-publishing offers the highest returns on your investment, assuming of course that your book sells well, you’ll see more of the money from self-publishing than any other kind of publishing. The smaller companies often offer the best returns based solely on the fact that they have much less overhead when it comes to staff and production.

How Much Time and Money Will It Take?

When you self-publish, you’re responsible for every aspect of your book. This means either handling or hiring someone for every aspect from design to editing to editing your piece. Time is money in this industry, and publishing a book can be as consuming as a full-time job. It is important to realize that in many areas, you are likely to get what you pay for. Yes, you can have your friends and family edit your book, but investing in a professional makes you that much more likely to be successful. The amount of money and effort that you put into your book will be directly reflected in your piece and whether it comes off as amateur or professionally. And you’ve come this far, why opt for second best now?