Marketing
How To Promote Your Book on Social Media
Social media is by far the most commonly used tool for book promotion. But are you using it in the right way as an author? When used in the right way, social media is an incredibly powerful tool. Build your social media strategy thinking about three stages....
How to get reviews for self-published books
The value and legitimacy of advance reviews is often debated. Although in percentage terms it’s hard to assess their contribution to sales, positive reviews send powerful messages to the public and can be a catalyst for success. Good quality, appropriate endorsements...
What to Look for in a Publicist
Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab...
Bragging Rights – Why You Need A Good Author Bio
Your book is written. The result of months of effort has finally come to fruition. For most authors their main focus is the work between the front and back cover. But in order to connect you with the subject of your book and hopefully your target market, you will need...
Why Having Your Author Image Is Important for Your Book
You know the saying don’t judge a book by its cover? Oh but we do! We all do! And is this right? It doesn’t matter but it is important, especially when it comes to your book. Every book needs an image of the author -- an author headshot. By having the right author...
How to Create a Book Marketing Plan
You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling...
What to Bring to Your Author Signing or Tradeshow
Have you already had an author signing? Are you at a tradeshow selling your book? Do you have everything you need to make your table/booth look its best? Here are some tips and ideas of what you need at a tradeshow. Being an author is as much of a brand as a company....
Book Marketing: Quality Beats Quantity
It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?...
How To Write a Winning Book Launch Press Release
The book is written and now you are thinking about generating some buzz around your book launch. One way to help you do that is to write a compelling press release (AKA media release). A well-written and well-targeted press release will help you to spread your...
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