Marketing

9 Must-Have Book Marketing Strategies

9 Must-Have Book Marketing Strategies

If you're going the route of self-publishing then you are probably pretty excited to launch your book and get it into as many hands as possible! The challenge is that most authors are NOT marketers!   We've compiled a brief checklist of 9 Must-Have Book Marketing...

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Author PR: Generating Buzz About Your Book

Author PR: Generating Buzz About Your Book

You have finished your book, and you feel in your gut that it’s best-seller material – if only people knew about it. Enter the media. The media landscape has shifted greatly over the past few years, and the world of the blogger has blurred the lines. I would challenge...

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What Authors Need to Know About Branding

What Authors Need to Know About Branding

It’s such an exciting time to be an author! Writers can now self-publish, which gives them more freedom and control over their work than ever before. However, as the saying goes, with great power comes great responsibility. Nowadays, the self-published writer’s role...

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PR for Authors: Is YOUR Website Ready for the Media?

PR for Authors: Is YOUR Website Ready for the Media?

It’s no secret that if you want to be found online, then you should probably have a website. If you are trying to build your profile as an author, it is the best place to act as a hub for all of your information. You want to make a great first impression on your...

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5 Concrete Ways to Curate Your About Page

5 Concrete Ways to Curate Your About Page

  As a writing coach and mentor to entrepreneurs and creatives, I’ve learned that most people would rather be stuck in a snowstorm than write content for their website—especially if it’s about themselves. “I’m a really bad writer,” or “I really hate writing about...

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Marketing Your Book With Your Social Network

Marketing Your Book With Your Social Network

As an author, you’ve got a few choices when it comes to publicizing your book. You can rack up huge bills to get your name into well-known best-sellers lists for publicity, though admittedly most of us are trying to save money or make money rather than spending it....

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Creating A Blurb For Your Book

Creating A Blurb For Your Book

One of the key points of selling your book is to create interest in it in order to draw in readers and sales. The blurb is an extremely important part of grabbing attention and encouraging sales. This style of writing is a necessary and useful skill to your line of...

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Four Ways to Promote Your Book By Blogging

Four Ways to Promote Your Book By Blogging

When you’re writing a book, one of the most important aspects is to begin publicizing your work and building a fan base before you are published and ready to go. You may already know that social media is an excellent tool for connecting with those who may be...

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How to Market Your Book

How to Market Your Book

When you enter the world of self publishing, you are taking on a role as an author, designer, manager and marketer. If you’ve never worked in marketing before, you may feel that there is a lot that you don’t know. Marketing your book is challenging at the best of...

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