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Writing For Your Audience

Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your target audience helps you to better gauge how to get your point effectively across while holding the attention of your reader. This will also aid you in sharing the information most imperative to move your piece forward in a timely and engaging matter.

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The-Benefits-of-Public-Speaking-for-Authorpreneurs

The Benefits of Public Speaking for Authorpreneurs

As an authorpreneur it is easy to get caught up in the digital web of social media and technology platforms.  They are, of course, great marketing tools and can bring about huge benefits. But remember that, no matter what your genre, the best marketing tool is yourself. And that means that you have to be prepared to speak publicly about yourself and your work.READ MORE

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Why-you-need-an-author-website

Why you need an author website

Publishing looks a lot different than it used to. Authors spent so much time fighting for a coveted spot on a well-known publisher’s roster, who would then do so much of the leg work for them promoting a book and getting the word out there. Self-publishing is more common than not now, and authors are taking control and power over their brand and how they want to be promoted.READ MORE

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Standing-Out the-importance-of-choosing-a-great-title

STANDING OUT – THE IMPORTANCE OF CHOOSING A GREAT TITLE

As an authorpreneur choosing a title is one of the most important decisions you will make.  The right title can kick-start the commercial success of your book. You don’t need to be very creative but you do have to find a unique way of expressing what your audience needs.

A book can be discarded in seconds by potential readers without even having been picked up just on the strength of its title. A great title will put you streets ahead in terms of capturing interest, attracting your target market and, hopefully, selling them on the idea. A poor title will almost certainly stop your book from doing as well. Nobody wants to see months of writing, effort and investment relegated to a dust gathering literary wasteland.READ MORE

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you-have-decided-to-write

You Have Decided to Write. Now what?

Congratulations you have made the decision to write. Now you have to make it happen. Publishing a book can open up a wealth of opportunities. Bear in mind, however, that in the writing world being creative does not necessarily mean you will be successful.  A healthy dose of pragmatism, coupled with good planning and a willingness to seek and take professional advice will stand you in good stead.READ MORE

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everyone-has-a-story

Everyone Has a Story. Why Not Share Yours?

Why do people write books and what makes you decide to write one?  

Firstly, the stereotypical image of someone having a “Eureka!” moment followed by hours of laborious typing that miraculously results in an overnight best-seller couldn’t be further from the truth.  Which is good news as it means that everybody is in with a chance.READ MORE

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the rise of the authorpreneur

The Rise of the Authorpreneur

The Urban Dictionary defines an authorpreneur as being “an author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.”

There has never been a better time to be an authorpreneur. Digitization has changed the publishing industry immensely. With change comes opportunity. Social media offers excellent platforms for promotion and self-promotion.  But more opportunity means greater competition so before embarking on this exciting authorpreneurial journey, hone your skills, learn to be savvy, and embrace social media. Experts are out there to help and guide you through the process if you need them. Take full advantage of that. It is likely to pay dividends.READ MORE

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