selfpublishing.today | book marketing
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ARE-YOU-READY-TO-START-YOUR-MARKETING-&-PR-STRATEGY?

Are You Ready To Start Your Marketing & PR Strategy?

I don’t have to tell you that marketing and Public Relations (AKA PR) can make or break your book launch (and long-term sales). If you’re not actively trying to connect with your target audience in meaningful ways, then it will be hard for you to grow your fan base. In a perfect world, your readers would come to you, but with so much other noise out there, you need to meet them at least half way to ensure they can find you.

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The-Benefits-of-Public-Speaking-for-Authorpreneurs

The Benefits of Public Speaking for Authorpreneurs

As an authorpreneur it is easy to get caught up in the digital web of social media and technology platforms.  They are, of course, great marketing tools and can bring about huge benefits. But remember that, no matter what your genre, the best marketing tool is yourself. And that means that you have to be prepared to speak publicly about yourself and your work.READ MORE

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What to look for in a publicist

What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab attention. In terms of the media, traditional media has changed so significantly that there are fewer opportunities available and a lot more books competing for those coverage opportunities. You have to be strategic and creative when putting together your outreach plan.READ MORE

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why you need a good author bio

Bragging Rights – Why You Need A Good Author Bio

Your book is written. The result of months of effort has finally come to fruition. For most authors their main focus is the work between the front and back cover. But in order to connect you with the subject of your book and hopefully your target market, you will need a bio. Don’t underestimate its importance. Your bio will often determine whether people proceed to even skim through your book, let alone buy it.
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HOW TO CREATE A BOOK MARKETING PLAN

How to Create a Book Marketing Plan

You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling in, you may have a disappointing book launch (and ensuing sales).

Once you are ready with a killer book that is market-ready (edited, have your price set, have decided on format), it’s time to get prepare your marketing plan.

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WHAT TO BRING AUTHOR SIGNING

What to Bring to Your Author Signing or Tradeshow

Have you already had an author signing? Are you at a tradeshow selling your book? Do you have everything you need to make your table/booth look its best? Here are some tips and ideas of what you need at a tradeshow.

Being an author is as much of a brand as a company. You need to be sure that you’re consistent when it comes to how you’re representing yourself and/or your book when you’re in the public eye.
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Book Marketing: Quality Beats Quantity

It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?

Your goal for your marketing should be producing quality over quantity. For example, having one successful book reading where you sell 10 books is better than having 5 book readings set up where you sell 2 books each. If you are looking for quantity, you are likely just marketing for the sake of marketing. It’s just creating a lot of noise, but it’s really not getting through to your audience.

When you are developing your overall strategy, you should create opportunities to engage and connect with your audience in an authentic way. Look to get maximum results from your efforts, which means creating high quality opportunities that leave a lasting impression on your audience.

Here social media and media relations are two areas where you should consider streamlining your efforts to help you keep your strategy focused and effective.

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