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HOW TO CREATE A BOOK MARKETING PLAN

How to Create a Book Marketing Plan

You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling in, you may have a disappointing book launch (and ensuing sales).

Once you are ready with a killer book that is market-ready (edited, have your price set, have decided on format), it’s time to get prepare your marketing plan.

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WHAT'S INVOLVED IN SECOND EDITION PRINT RUNS

Self-Publishing: What’s Involved in Second Edition Print Runs?

It’s nearing the time to update your book. Why would you have another edition instead of a reprint? That’s when you have information in your book that might be out of date. Or information that is no longer accurate as the last edition. Also you, in essence, still have a few copies of your last edition available and still selling, so your next edition would in essence be “competing” with the last edition until it’s sold out.READ MORE

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