selfpublishing.today | Candace Huntly
163
archive,tag,tag-candace-huntly,tag-163,tribe-no-js,tribe-bar-is-disabled,ajax_fade,page_not_loaded,,select-theme-ver-2.3,wpb-js-composer js-comp-ver-4.5.2,vc_responsive
ARE-YOU-READY-TO-START-YOUR-MARKETING-&-PR-STRATEGY?

Are You Ready To Start Your Marketing & PR Strategy?

I don’t have to tell you that marketing and Public Relations (AKA PR) can make or break your book launch (and long-term sales). If you’re not actively trying to connect with your target audience in meaningful ways, then it will be hard for you to grow your fan base. In a perfect world, your readers would come to you, but with so much other noise out there, you need to meet them at least half way to ensure they can find you.

READ MORE

0
0
HOW TO CREATE A BOOK MARKETING PLAN

How to Create a Book Marketing Plan

You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling in, you may have a disappointing book launch (and ensuing sales).

Once you are ready with a killer book that is market-ready (edited, have your price set, have decided on format), it’s time to get prepare your marketing plan.

READ MORE

0
0

Book Marketing: Quality Beats Quantity

It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?

Your goal for your marketing should be producing quality over quantity. For example, having one successful book reading where you sell 10 books is better than having 5 book readings set up where you sell 2 books each. If you are looking for quantity, you are likely just marketing for the sake of marketing. It’s just creating a lot of noise, but it’s really not getting through to your audience.

When you are developing your overall strategy, you should create opportunities to engage and connect with your audience in an authentic way. Look to get maximum results from your efforts, which means creating high quality opportunities that leave a lasting impression on your audience.

Here social media and media relations are two areas where you should consider streamlining your efforts to help you keep your strategy focused and effective.

READ MORE

2
0

Author PR: Generating Buzz About Your Book

You have finished your book, and you feel in your gut that it’s best-seller material – if only people knew about it. Enter the media. The media landscape has shifted greatly over the past few years, and the world of the blogger has blurred the lines. I would challenge you to look beyond just traditional media to find influencers who can tell your story and talk about your book.

Here are a few things to consider when you are reaching out to media outlets and influencers to generate buzz about your upcoming book.

READ MORE

0
0