5 Steps To An Effective Book Review Strategy

Reviews. Everyone wants them, but they don’t always seem to have the biggest effect on a book marketing campaign. One of the issues is that not all book review strategies are set up for success. Here are five steps to follow to ensure you run a successful book review...

Are You Ready To Start Your Marketing & PR Strategy?

I don’t have to tell you that marketing and Public Relations (AKA PR) can make or break your book launch (and long-term sales). If you’re not actively trying to connect with your target audience in meaningful ways, then it will be hard for you to grow your fan base....

How to Create a Book Marketing Plan

You need to do a lot of up front work to plan your marketing strategy ahead of time. The more effort you put in to planning, the better your marketing campaign will go. If you think that you just need to set a date for your book launch and the fans will start rolling...

Book Marketing: Quality Beats Quantity

It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?...

How To Write a Winning Book Launch Press Release

The book is written and now you are thinking about generating some buzz around your book launch. One way to help you do that is to write a compelling press release (AKA media release). A well-written and well-targeted press release will help you to spread your...