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How To Choose The Right Book Title

Choosing a book title is never easy, but even less so in the age of keywords and SEO. In the electronic age, finding a title that really grabs the attention of your desired audience is challenging. In many cases, the title is an afterthought; considered less important than the content, and in some ways that’s accurate, but without a catchy title to get your point across you may never hook readers into the content at all.

A poorly chosen title can leave your book dead in the water before it ever has a chance.

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Book Design Dos and Don’ts

Many authors come to the publishing stages with very little vision for their cover. When you have put so much time into writing your book, it can be easy to let the cover design slip your mind. When readers pick up your book, as much as we wish it weren’t the case, the cover is just as important as any information or story you may have to offer.

 

Consider Outsourcing Your Cover

When it comes to designing the cover, there are some important things to consider. First and foremost, don’t settle for less than professional work. If graphic design isn’t your forte, then outsource your designing to someone who is going to wow your audience. When talking about cover design, you need to put your best foot forward and accept nothing but the best.

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How To Choose The Best Font For Your Cover

If you’ve ever looked at a book cover, you may know that there are some aspects to design that go beyond what looks good. The old adage is that a reader should never judge a book by its cover, but if a book is designed correctly, that’s exactly what you’ll want!

 

A book cover design is about more than just a pretty picture; it encompasses the overall feeling of your book and draws in readers. Your cover design will warmly invite your audience in, while your content keeps them interested.

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Hiring Support When Self-Publishing

Once you’ve decided to self publish, it’s important to sit down and decide which aspects of your book to handle yourself, and which aspects you’d like to outsource. When it comes to self-publishing, the least expensive option is definitely to handle everything on your own. When it comes to producing a professional looking book however, inexpensive should not always be the deciding factor. READ MORE

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ePublishing Marketing, Sales: Pricing Matters

“What should I charge?”

It’s an exciting question for any new freelancer or entrepreneur, and they usually have little trouble enjoying the dreams of making a living and a life by doing what they love. From a practical standpoint, there are a few factors based in my ghostwriting experience that I’d like to pass along to everyone taking their first few ambling steps up the entrepreneurial mountain.

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5 Concrete Ways to Curate Your About Page

 

As a writing coach and mentor to entrepreneurs and creatives, I’ve learned that most people would rather be stuck in a snowstorm than write content for their website—especially if it’s about themselves. “I’m a really bad writer,” or “I really hate writing about myself,” are just two of the things I hear small business owners routinely say. Yet, in most cases I’ve found that these statements are rarely the truth.

In other words, the person who says they’re a “really bad writer” is typically a decent writer, yet perhaps she was told as a child that she wasn’t any good, or maybe she had a language teacher in school who embarrassed her when he asked her to read a poem she’d written in front of the class.

And, what about the entrepreneur who doesn’t like writing about himself or herself?

I think that part of the reason is because it forces entrepreneurs and business owners to take a good, long look at their motivations for starting their business in the first place. No easy task!

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