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The Rise of the Authorpreneur

The Rise of the Authorpreneur

The Urban Dictionary defines an authorpreneur as being “an author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.” There has never been a better time to be an authorpreneur....
Book Marketing: Quality Beats Quantity

Book Marketing: Quality Beats Quantity

It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?...