selfpublishing.today | marketing
162
archive,tag,tag-marketing,tag-162,tribe-no-js,tribe-bar-is-disabled,ajax_fade,page_not_loaded,,select-theme-ver-2.3,wpb-js-composer js-comp-ver-4.5.2,vc_responsive
the rise of the authorpreneur

The Rise of the Authorpreneur

The Urban Dictionary defines an authorpreneur as being “an author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.”

There has never been a better time to be an authorpreneur. Digitization has changed the publishing industry immensely. With change comes opportunity. Social media offers excellent platforms for promotion and self-promotion.  But more opportunity means greater competition so before embarking on this exciting authorpreneurial journey, hone your skills, learn to be savvy, and embrace social media. Experts are out there to help and guide you through the process if you need them. Take full advantage of that. It is likely to pay dividends.READ MORE

0
0
WHAT TO BRING AUTHOR SIGNING

What to Bring to Your Author Signing or Tradeshow

Have you already had an author signing? Are you at a tradeshow selling your book? Do you have everything you need to make your table/booth look its best? Here are some tips and ideas of what you need at a tradeshow.

Being an author is as much of a brand as a company. You need to be sure that you’re consistent when it comes to how you’re representing yourself and/or your book when you’re in the public eye.
READ MORE

0
0

Book Marketing: Quality Beats Quantity

It’s no secret that to get people to buy your book once you have published is to tell them about it. But with so much noise going on in terms of advertising, social media, entertainment, news, etc., how do you stand out without becoming part of a huge “wall of sound”?

Your goal for your marketing should be producing quality over quantity. For example, having one successful book reading where you sell 10 books is better than having 5 book readings set up where you sell 2 books each. If you are looking for quantity, you are likely just marketing for the sake of marketing. It’s just creating a lot of noise, but it’s really not getting through to your audience.

When you are developing your overall strategy, you should create opportunities to engage and connect with your audience in an authentic way. Look to get maximum results from your efforts, which means creating high quality opportunities that leave a lasting impression on your audience.

Here social media and media relations are two areas where you should consider streamlining your efforts to help you keep your strategy focused and effective.

READ MORE

0
0

What Every Writer Should Know About Galley Copies

You might think that the term ‘galley’ is simply a boating term, but you don’t have to grab an oar to launch yourself towards success in your writing career. A galley copy of your book is a copy intended to give away for free. Galley copies are also known as ‘advanced reader copies’. They offer a sample of your work, which you strategically hand out to publishing buffs and industry insiders in order to create buzz around your book.

 

Galley copies are meant to drum up excitement for your content, and as such they need to be published well in advance of your release date. The idea is not to strive for perfection; your editing may not even be finished when these copies are produced. That’s not the point. The point is to look past what is lacking in layout and see what you have to offer.

READ MORE

0
0

Hiring Support When Self-Publishing

Once you’ve decided to self publish, it’s important to sit down and decide which aspects of your book to handle yourself, and which aspects you’d like to outsource. When it comes to self-publishing, the least expensive option is definitely to handle everything on your own. When it comes to producing a professional looking book however, inexpensive should not always be the deciding factor. READ MORE

0
0

ePublishing Marketing, Sales: Pricing Matters

“What should I charge?”

It’s an exciting question for any new freelancer or entrepreneur, and they usually have little trouble enjoying the dreams of making a living and a life by doing what they love. From a practical standpoint, there are a few factors based in my ghostwriting experience that I’d like to pass along to everyone taking their first few ambling steps up the entrepreneurial mountain.

READ MORE

0
0

5 Concrete Ways to Curate Your About Page

 

As a writing coach and mentor to entrepreneurs and creatives, I’ve learned that most people would rather be stuck in a snowstorm than write content for their website—especially if it’s about themselves. “I’m a really bad writer,” or “I really hate writing about myself,” are just two of the things I hear small business owners routinely say. Yet, in most cases I’ve found that these statements are rarely the truth.

In other words, the person who says they’re a “really bad writer” is typically a decent writer, yet perhaps she was told as a child that she wasn’t any good, or maybe she had a language teacher in school who embarrassed her when he asked her to read a poem she’d written in front of the class.

And, what about the entrepreneur who doesn’t like writing about himself or herself?

I think that part of the reason is because it forces entrepreneurs and business owners to take a good, long look at their motivations for starting their business in the first place. No easy task!

READ MORE

0
0