What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab...

How To Write a Winning Book Launch Press Release

The book is written and now you are thinking about generating some buzz around your book launch. One way to help you do that is to write a compelling press release (AKA media release). A well-written and well-targeted press release will help you to spread your...

9 Must-Have Book Marketing Strategies

If you’re going the route of self-publishing then you are probably pretty excited to launch your book and get it into as many hands as possible! The challenge is that most authors are NOT marketers!   We’ve compiled a brief checklist of 9 Must-Have Book...

PR for Authors: Is YOUR Website Ready for the Media?

It’s no secret that if you want to be found online, then you should probably have a website. If you are trying to build your profile as an author, it is the best place to act as a hub for all of your information. You want to make a great first impression on your...

5 Concrete Ways to Curate Your About Page

  As a writing coach and mentor to entrepreneurs and creatives, I’ve learned that most people would rather be stuck in a snowstorm than write content for their website—especially if it’s about themselves. “I’m a really bad writer,” or “I really hate writing about...