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What to look for in a publicist

What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab attention. In terms of the media, traditional media has changed so significantly that there are fewer opportunities available and a lot more books competing for those coverage opportunities. You have to be strategic and creative when putting together your outreach plan.READ MORE

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9 Must-Have Book Marketing Strategies

If you’re going the route of self-publishing then you are probably pretty excited to launch your book and get it into as many hands as possible! The challenge is that most authors are NOT marketers!

 

We’ve compiled a brief checklist of 9 Must-Have Book Marketing Strategies to consider before launching your book.

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PR for Authors: Is YOUR Website Ready for the Media?

It’s no secret that if you want to be found online, then you should probably have a website. If you are trying to build your profile as an author, it is the best place to act as a hub for all of your information.

You want to make a great first impression on your potential readers so you can start building a community of loyal fans who are genuinely interested in your writing. But, what about the media? Yes, they are people too, and they do read for pleasure, but how do you make your book enticing enough to make them want to cover it so you can generate some buzz about your book?

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5 Concrete Ways to Curate Your About Page

 

As a writing coach and mentor to entrepreneurs and creatives, I’ve learned that most people would rather be stuck in a snowstorm than write content for their website—especially if it’s about themselves. “I’m a really bad writer,” or “I really hate writing about myself,” are just two of the things I hear small business owners routinely say. Yet, in most cases I’ve found that these statements are rarely the truth.

In other words, the person who says they’re a “really bad writer” is typically a decent writer, yet perhaps she was told as a child that she wasn’t any good, or maybe she had a language teacher in school who embarrassed her when he asked her to read a poem she’d written in front of the class.

And, what about the entrepreneur who doesn’t like writing about himself or herself?

I think that part of the reason is because it forces entrepreneurs and business owners to take a good, long look at their motivations for starting their business in the first place. No easy task!

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