What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab...

What to Bring to Your Author Signing or Tradeshow

Have you already had an author signing? Are you at a tradeshow selling your book? Do you have everything you need to make your table/booth look its best? Here are some tips and ideas of what you need at a tradeshow. Being an author is as much of a brand as a company....

How To Write a Winning Book Launch Press Release

The book is written and now you are thinking about generating some buzz around your book launch. One way to help you do that is to write a compelling press release (AKA media release). A well-written and well-targeted press release will help you to spread your...

PR for Authors: Is YOUR Website Ready for the Media?

It’s no secret that if you want to be found online, then you should probably have a website. If you are trying to build your profile as an author, it is the best place to act as a hub for all of your information. You want to make a great first impression on your...

ePublishing Marketing, Sales: Pricing Matters

“What should I charge?” It’s an exciting question for any new freelancer or entrepreneur, and they usually have little trouble enjoying the dreams of making a living and a life by doing what they love. From a practical standpoint, there are a few...
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