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What to look for in a publicist

What to Look for in a Publicist

Getting the word out about your new book can be a daunting, but necessary, task. If you don’t talk to your audience about your book, then they won’t know to buy it. And you need to make sure that the message you ARE putting out there is compelling enough to grab attention. In terms of the media, traditional media has changed so significantly that there are fewer opportunities available and a lot more books competing for those coverage opportunities. You have to be strategic and creative when putting together your outreach plan.READ MORE

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WHAT TO BRING AUTHOR SIGNING

What to Bring to Your Author Signing or Tradeshow

Have you already had an author signing? Are you at a tradeshow selling your book? Do you have everything you need to make your table/booth look its best? Here are some tips and ideas of what you need at a tradeshow.

Being an author is as much of a brand as a company. You need to be sure that you’re consistent when it comes to how you’re representing yourself and/or your book when you’re in the public eye.
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PR for Authors: Is YOUR Website Ready for the Media?

It’s no secret that if you want to be found online, then you should probably have a website. If you are trying to build your profile as an author, it is the best place to act as a hub for all of your information.

You want to make a great first impression on your potential readers so you can start building a community of loyal fans who are genuinely interested in your writing. But, what about the media? Yes, they are people too, and they do read for pleasure, but how do you make your book enticing enough to make them want to cover it so you can generate some buzz about your book?

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ePublishing Marketing, Sales: Pricing Matters

“What should I charge?”

It’s an exciting question for any new freelancer or entrepreneur, and they usually have little trouble enjoying the dreams of making a living and a life by doing what they love. From a practical standpoint, there are a few factors based in my ghostwriting experience that I’d like to pass along to everyone taking their first few ambling steps up the entrepreneurial mountain.

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