As a writing coach and mentor to entrepreneurs and creatives, I’ve learned that most people would rather be stuck in a snowstorm than write content for their website—especially if it’s about themselves. “I’m a really bad writer,” or “I really hate writing about myself,” are just two of the things I hear small business owners routinely say. Yet, in most cases I’ve found that these statements are rarely the truth.
In other words, the person who says they’re a “really bad writer” is typically a decent writer, yet perhaps she was told as a child that she wasn’t any good, or maybe she had a language teacher in school who embarrassed her when he asked her to read a poem she’d written in front of the class.
And, what about the entrepreneur who doesn’t like writing about himself or herself?
I think that part of the reason is because it forces entrepreneurs and business owners to take a good, long look at their motivations for starting their business in the first place. No easy task!