Reviews. Everyone wants them, but they don’t always seem to have the biggest effect on a book marketing campaign. One of the issues is that not all book review strategies are set up for success. Here are five steps to follow to ensure you run a successful book review...
A Tale of Two Books I recently read two very different works which left me with two very different impressions. The first had an eye catching cover design, a clever title, and an interesting author bio. The marketing campaign had been slick and the release date...
As an authorpreneur it is easy to get caught up in the digital web of social media and technology platforms. They are, of course, great marketing tools and can bring about huge benefits. But remember that, no matter what your genre, the best marketing tool is...
Publishing looks a lot different than it used to. Authors spent so much time fighting for a coveted spot on a well-known publisher’s roster, who would then do so much of the leg work for them promoting a book and getting the word out there. Self-publishing is more...
There are many vehicles to success. Different fields and people may well have different definitions as to what can propel you in the right direction. In the self-publishing world, however, there are a few ground rules which you should try and adhere to if you want to...
