Getting the Right Balance for Self-Publishing Authors

A Tale of Two Books I recently read two very different works which left me with two very different impressions. The first had an eye catching cover design, a clever title, and an interesting author bio. The marketing campaign had been slick and the release date...

Why you need an author website

Publishing looks a lot different than it used to. Authors spent so much time fighting for a coveted spot on a well-known publisher’s roster, who would then do so much of the leg work for them promoting a book and getting the word out there. Self-publishing is more...

STANDING OUT – THE IMPORTANCE OF CHOOSING A GREAT TITLE

As an authorpreneur choosing a title is one of the most important decisions you will make.  The right title can kick-start the commercial success of your book. You don’t need to be very creative but you do have to find a unique way of expressing what your audience...
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