Identifying your audience as a writer is often a challenging part of the job. While it may be tempting to overlook this detail and write your piece without an audience in mind, the tone of your writing can vastly differ depending on your reader. Understanding your target audience helps you to better gauge how to get your point effectively across while holding the attention of your reader. This will also aid you in sharing the information most imperative to move your piece forward in a timely and engaging matter.
When you’re writing, do so in such a way that your words are suitable and appealing to your target market. In order to illustrate this point, consider that you’re writing in order to get a distinct reaction out of your audience. The impact that the reader can have on your writing is undeniable when you compare penning a letter to your boss verses a letter to your high school sweetheart; the person on the receiving end of your words can definitely impact the way that you formulate your piece.
While writing and editing, pay close attention to the clarity of the points that you’re making. Who would understand your writing, and alternately, who would struggle to grasp your point? As you write with your audience in mind, continuously ask yourself questions about your target market. Have you done the research needed to back your points up? What would the reader be seeking in reading this piece? Are you providing clear and concise direction for your audience? Are there aspects that you’re overselling, or parts of your piece that your audience may not want or need? What can you do away with without hurting the overall impact of the project?
Asking yourself these tough questions is often to be the best way to adequately edit your piece so that it will be of use and interest to your projected audience. By identifying your audience, you’ll be better able to decide what you want your writing to convey about your subject, experience, services or yourself.